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What is global strategy?
‘Global Strategy’ is a shortened term that covers three areas: global, multinational and international strategies. Essentially, these three areas refer to those strategies designed to enable an...
View ArticleHow do you build a global strategy – (6) International Product or Service...
Do we adapt our product to the local market or use a standardised international product?More likely to adapt our product or service when:Customers are different- lower level of income, different...
View ArticleHow do you build a global strategy – (5) Choosing the markets
The strategy for international expansion depends on two main topics:Method of entryCountry (or region of world) selected Importantly, the process of resolving these issues is circular, i.e. the choice...
View ArticleHow do you build a global strategy – (4) Setting the company’s international...
With regard to international expansion, the company’s objectives involve three important questions:Why go international? The answer will determine the strategic approachWhat profits do we expect over...
View ArticleHow to build a global strategy (3) – Identifying the company’s resources
There are two main aspects to identifying the company’s resources for international and global expansion:The reasons why the company wants to go international or globalSustainable competitive...
View ArticleHow to build a global strategy (2) – Analysing the market
Here is a short film that summarises some of the basic factors in country choice: In practice, there are more factors involved than can be captured in a short film. The purpose of the film is to...
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How to build a global strategy (1) – Overview
To develop international, multinational and global business strategies, we’re going to use the model below which identifies the main issues. We examine each part in more depth. Essentially, the model...
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Case study – Disaster and recovery strategies at IBM: 2
How IBM changed its strategy and revived its fortunes After a disastrous period from 1991 to 1993, the world’s largest computer company, IBM, managed to revive its fortunes over the following three...
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Case study – Disaster and recovery strategies at IBM: 1
Corporate profit disaster at IBMIn the early 1990s, the world’s largest computer company, International Business Machines (IBM), suffered one of the largest profit disasters in corporate history....
View ArticleWhat is strategic management? – A video
This video gives a great introduction to Strategic Management.
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